How to Get More Traffic on Your Website

Your website needs to receive more visitors. That is not negotiable. Increased web traffic can help you attract more consumers, regardless of whether you are a physical and mortar business with a website or operate only online. However, increasing those figures could seem overwhelming. More significantly, how do you increase the number of visitors to your website and encourage them to stay?

The search engine optimization (SEO) of your website must be your main priority. Even though SEO adjustments may take some time to take effect, optimizing your website for search engines can bring in a lot of visitors. Utilize this approach to improve the SEO of your website.

Make Your Site Easy to Navigate and Use

A site that’s intuitive, easy to understand, and easy to navigate is one that people will want to spend some time on. If your site loads too slowly, or loads in desktop view on a mobile device, or is difficult to use, visitors will leave and you’ll have a high bounce rate. And search engines penalize sites that aren’t mobile responsive, so making sure that tablet and smartphone users can easily use your site is important for SEO.

Even if it wasn’t, you want more than just people finding your site. You want them to stick around and make a purchase. You might want them to subscribe to a newsletter or join a forum. That means you want to make your site into a welcoming environment that’s user friendly and well structured.

Use the Right Keywords

Are you using the right search keywords on your website? The right keywords can get your site right where you want it to be – at the top of search engine results pages (SERPs).

Start your keyword research by putting yourself in the place of your visitors. What keywords are they entering into search engines to find products and services like yours? Write down 10 or 20 ideas. Consider what makes your place unique – like your location, for example – and generate another 10 or 20 keywords that incorporate those differences. If you’re the only pizza place open 24 hours in town, then you should be using a keyword like “pizza open 24 hours” to set yourself apart from the competition and get traffic that the competition won’t get.

Add a Blog to Your Site

A blog is a great way to get more traffic from organic search, because each blog post is an opportunity to incorporate new relevant keywords into your site. You can also use it to post videos, images, infographics, and other visual content.

Of course, you have to update your blog regularly if you do decide to add one. You also need to focus on creating content that will be useful for readers. Content that creates value for the user will improve your SERP rankings. Regular content keeps the rankings high and can help establish you as a thought leader in your field. That’s why content writing is such a key service for white label SEO agencies – because you have to keep up a steady stream of it to keep your page ranking high.

Optimize On-Page and Off

On-page optimization involves structuring your page to make it easier for search engines to crawl, and using keywords in your metadata and in your content. It can also involve tinkering with your site’s HTML to add schema markup and canonicalization. You should add title tags, use your primary keyword in titles and subheadings, and write a meta description that can entice searchers to click on your site.

Off-page optimization involves building backlinks to your site. You need to reach out to other business owners and colleagues who have websites and see if you can exchange links. You can ask your local professional associations if they can link to your site from theirs. You can list your business in online professional directories. You can share links on social media or answer questions on Quora. You can guest post on other blogs.

Keep Track of Your Performance in Search

The effectiveness of your SEO efforts is simple to measure. Google Analytics is a useful tool for finding out more about who visits your website, how long they stay, and what they spend. Google Search Console is a useful tool for understanding how well your page is doing in searches.

Increased website traffic is attainable—all you need to do is focus on SEO! Make your website search engine friendly, and watch as more people come in.